For the companies that Republic has acted as Co-Marketers in the issuance and flotation of Bonds, the Company has played significant role in designing public relations and marketing campaigns to help maximize the value of the sale for prospective as well as existing shareholders. Each marketing activity is designed to suit each particular flotation.
Republic has partnered with various marketing consultants to ensure successful marketing of its flotations. In recent years, Republic’s bond flotations have been over-subscribed due to this collaborative role. Marketing assignments undertaken include the following:
- Media protocol to nurture and maintain close relationship with members of the press to help increase their understanding of issuer’s activities and the Offer when necessary.
- Liasing with foreign consultants who are well versed in raising of funds or bonds issuance, flotation and management when necessary.